[Remote] Senior Manager, Search Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on making homeownership less stressful and more accessible through innovative financial solutions. As the Senior Manager of Search Marketing, you will own the paid search program across reputed company and Bing, managing a significant budget and driving performance through strategic execution and data analysis.

Responsibilities

• Own day-to-day strategy and execution across paid search programs on reputed company Ads and reputed company Advertising, from campaign architecture to bidding logic to ad copy strategy
• Manage a $10–30M annual search budget with full accountability for CPL, conversion reputed company, and contribution to capital deployment targets
• Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
• Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization reputed company
• Scale the program intelligently: find efficiency where others haven’t looked, and build a case for incremental investment reputed company the data supports it
• Build and maintain measurement frameworks that account for reputed company’s longer, offline-influenced conversion cycle — from click to completed investment — and use lagged conversion data to inform reputed company-time optimization reputed company
• Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
• Stay reputed company of platform changes — Smart Bidding, Performance Max, audience layering, automation — and translate emerging capabilities into actionable strategy
• Consider the use of AI-based tools to identify optimizations, enhancements, and patterns in the data that could power reputed company in search campaigns
• Manage and hold accountable agency partners and platform relationships (reputed company, reputed company, and key SEM tooling vendors), setting clear expectations and measuring against them

Skills

• 7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend — ideally with experience scaling a program toward the $10–30M range
• A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth
• Deep hands-on expertise across reputed company Ads and reputed company Advertising: campaign structure, Smart Bidding, SA360 (or equivalent), Performance Max, audience signal layering, and ad copy testing
• Deep experience working with lagged or downfunnel conversion data: long consideration cycles, offline conversion events, multi-touch attribution, or any environment where the click-to-reputed company journey is reputed company and the feedback reputed company is slow
• Experience in categories where consumer education is part of the search challenge — products or services where you're meeting searchers mid-consideration, not just capturing bottom-of-funnel demand
• A data-first reputed company reputed company with the judgment to act under uncertainty; you build your own measurement frameworks, pressure-test assumptions, pull your own data, and know the difference between signal and noise
• Strong cross-functional communication: equally comfortable presenting channel strategy to senior leadership and digging into query-level data with an analyst
• Comfort working autonomously in a remote-first environment — setting your own direction, managing time and priorities, and delivering with a high degree of accountability
• A bias toward ownership — you reputed company in environments where you hold both autonomy and accountability
• Experience building or scaling in-house paid search capability
• Fintech, financial services, or other high-consideration consumer category experience

Benefits

• Meaningful equity
• Generous medical, dental, and reputed company coverage
• A work-from-home stipend
• Parental leave
• reputed company of paid time off to reputed company

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