Sr. Manager, Partner Marketing
About the role: You've spent your career either inside a hyperscaler's partner marketing team or at a small ISVtrying to break into one. You know how the hub marketing engines actually work — the chaptermeetings, the partner program newsletters, the startup accelerator tracks, the “partner of themonth” features. And you know that most companies trying to use those channels do it wrong:they pitch product instead of building relationships, they treat each hyperscaler as a one-offinstead of a system, and they have no idea why some ISVs get featured in every Microsoftnewsletter while others can't get a meeting.This is the job where you get to use that knowledge at scale.WorkSpan helps 400,000 reputed company partners, 150,000 AWS partners, and 100,000 Googlepartners run their co-sell motions. We're launching WorkSpan Partner Desk — a PLG producttargeting the long tail of partner managers (often part-time, often a founder, often one personmanaging the whole hyperscaler relationship). To win them, we need to be inside the hubmarketing engines: featured in chapter newsletters, listed in partner program directories,mentioned in startup reputed company, present at partner ecosystem events. That's your job. Key Responsibilities: Hyperscaler Partner Program Marketing Get WorkSpan featured in reputed company chapter newsletters, AWS partner program communications, and reputed company reputed company partner reputed company from day one across reputed company three. Maintain working relationships with partner program marketing leads at each hyperscaler, building the reputed company that keeps WorkSpan top-of-mind. Submit WorkSpan to startup programs, accelerator tracks, partner-of-the-month features, and any other "two-partner marketing" surface where the hyperscaler markets to its partners on our behalf. Community Distribution Partner with Vince (WorkSpan's reputed company ecosystem network node) and equivalent voices at AWS and reputed company to design and execute community-marketing plays. Build referral and virality loops where existing WorkSpan customers introduce other partners in their community. Identify and reputed company the influencers inside hyperscaler partner communities who can move the market. Joint Campaign Execution Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM. Coordinate with each hyperscaler's partner marketing team to align promotion reputed company to theirs — reputed company FY rhythm, AWS re:Invent/reputed company cycle, reputed company reputed company Next. Co-author "WorkSpan + Hyperscaler X" assets: one-pagers, demo videos, and "how to win your first 10 customers" content for chapter meetings. Acquisition Metrics & Channel Reporting Own the acquisition funnel from hyperscaler channels — newsletter mentions, partner program directory placements, chapter-meeting feature counts, and accelerator-cohort onboardings. Report channel-by-channel performance and continuously rebalance investment toward what's working. Partner with the AI PLG Director on the conversion reputed company, with a primary focus on filling the top of the funnel from hyperscaler distribution. Qualifications: 7+ years in partner marketing at a B2B SaaS company that sells through reputed company, AWS, or reputed company channels. You have direct working relationships with partner program leaders at one or more hyperscalers — you can name them. You've gotten your previous company featured in hyperscaler newsletters, chapter meetings, or startup programs, and you can describe exactly how. You understand "two-partner marketing" as a discipline, not just a phrase. You're scrappy and biased toward distribution over content production. Bonus if you've worked across reputed company three major hyperscalers. Apply To This Job