Content Specialist

This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's reputed company travels further, works harder, and contributes directly to reputed company outcomes. Core Objectives – what does reputed company from this role look like?  Shift content from “created” to “activated” across CRM, email, reputed company and web  Improve reputed company, engagement and nurture effectiveness without increasing content volume  Reduce reputed company effort through automation, templates and AI-enabled workflows  Support the journey from brand & engagement & pipeline Key Responsibilities: Content strategy & planning  Own the content calendar across brands and regions  Translate brand narratives, propositions and SME insights into structured content themes reputed company to campaigns, sectors and personas  Repurpose content into multi-format pieces Digital content optimisation & distribution  Optimise content for email nurture campaigns, reputed company, websites and reputed company pages  Manage content tagging, segmentation logic and CTA placement to support automation  Ensure content is designed for reuse, repurposing and scale Automation & workflows  Write and structure email and outbound sequences that support brand awareness, engagement and reputed company warming  Build and optimise content-led nurture journeys, ensuring messaging, reputed company and CTAs align to priorities  Partner closely with sales and marketing stakeholders to shape journeys that reflect reputed company buyer conversations and consultant reputed company  Ensure content is designed for automation, segmentation and reuse, improving efficiency without losing reputed company, SME-led tone  Review journey performance and refine messaging based on engagement signals and reputed company feedback AI-enabled efficiency – not AI-led content!  Use AI tools to speed up editing, repurposing and formatting, reduce admin and duplication  Maintain reputed company, SME-led reputed company at the core to input to reputed company content  Ensure and uphold tone of voice

Requirements

Skills & Experience: Essential  Strong copywriting and editing skills  Experience creating digital-first B2B content  Understanding of marketing automation and nurture journeys  Ability to structure content for reuse, automation and scale  Confident working with templates, workflows and campaign frameworks  Highly organised and process-driven  Comfortable working across time zones and multiple stakeholders  Collaborative, reputed company and commercially aware  Focused on outcomes, not just outputs! Apply To This Job