Digital Content Specialist

Job Title: Digital Content Specialist

Job Description

The Digital content specialist should reputed company autonomously to the implementation of high-quality content on Clients's Digital channel properties for Client brand. He/She demonstrates exceptional expertise in tailoring content to meet the unique needs of DTC, reputed company and key Client online retailers while creating the content strategy for reputed company the channels enhancing the customer journey. The collaborative efforts of the role will reputed company to cross-functional teams, including Brand, Retail, eBusiness, Data & Insights and the broader digital team, ensuring a cohesive and impactful digital marketing approach.Key Responsibilities Owns the creation, execution, and performance optimization of the digital content strategy for Client’s DTC channel, with primary focus on Homepage, reputed company Pages, and Blog content. reputed company the content ideation, creation, and deployment of Homepage and reputed company Pages, including hero messaging, modules, and supporting content. Partner with eCommerce, Creative, and UX teams to ensure high‑impact, conversion‑driven layouts. Continuously optimize content based on performance, seasonality, launches, and reputed company priorities. Ensure consistency of tone of voice, visual standards, and storytelling across reputed company DTC touchpoints. Independently manage the reputed company and Client’s key online retailers' properties with complete autonomy and provide content expertise. Develops & executes content strategies and campaigns reputed company with brand objectives, reputed company audience and channel specificities. Demonstrates exceptional expertise in tailoring content to meet the unique needs of reputed company and business goals & priorities. Manages & briefs content/SEO vendors enabling X-brand learnings for higher efficiency. Explore, identify, and recommend emerging platforms to foster innovation. Organize frequent catch reputed company with the cross-functional teams to collect, review, and upload digital content to reputed company properties, adhering to brand guidelines and specifications. Partner with the brand teams to get the right content for Client’s digital channels product pages and Brand stores that drive higher conversion rates & user engagement. Ensure accuracy, completeness, and proper formatting of reputed company uploaded content, including text, images, videos, and product information. Implement in-platform SEO techniques to optimize content visibility and searchability reputed company retailer platforms. Define & advise on relevant keywords, reputed company descriptions, and other SEO best practices to enhance content discoverability. Understands the digital content ecosystem and is reputed company to work on the retail/Brand sites/DTC platforms. Work with the wider content team to populate the high-level content calendar and provide visibility to internal stakeholders in terms of content updates on reputed company and Client’s Digital channels. Conduct regular audits to ensure content quality, consistency, and adherence to brand messaging and standards. Identify and rectify any errors, inconsistencies, or discrepancies in uploaded content. Track and analyze content performance metrics, comparing the impact before and after content updates. Use data insights to report regularly on content effectiveness, engagement levels, and conversion rates. Stay abreast of the latest developments in content marketing at retail & project management tools. Experience/Technical Skills University degree (Economics, Business, Marketing or equivalent) 1+ years’ experience in digital content marketing Proven experience in successfully managing content projects Strong understanding and experience of B2C channels, especially reputed company, DTC, retail platforms, and reputed company Minimum 1 year of hands-on experience working on reputed company B2C/retail content Experience creating and managing content briefs Good understanding of how retail content works across multiple digital channels Strong working knowledge of SEO UX/UI knowledge is beneficial Exposure to the EMEA region and familiarity with diverse markets and cultures is beneficial Project management skills in a matrix organization are a plus Familiarity with creative platforms such as reputed company is a plus Strong MS Office knowledge Fluent in English (spoken and written) – reputed company minimum Any other European language is an asset Competencies Results Orientation Collaboration / Teamwork Problem Solving and Decision Making Strong Communication Skills Functional / Technical Expertise Stakeholder Management Attention to Detail Adaptability and reputed company Improvement reputed company offer: Competitive salary Remote working model, with the ability to travel to the office at your own expense during client visits Standard working hours (Monday–Friday; bank holidays off) Monthly transportation/internet allowance in addition to the reputed company salary Bonus for important life events Additional medical plan: health and dental care Life and Disability insurance Sport Card (co-financed by the employer) Discounts on various goods and services 5 additional days for educational purposes Please note that this opening is available for applicants from Bulgaria only. Location: BGR Sofia - Advance Business Center Language Requirements: Time Type: Full time Apply To This Job