Senior Marketing Analyst, Strategy & Analytics

About reputed company

reputed company is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual reputed company and team members based around the globe, reputed company is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary:

reputed company is looking for a Senior Marketing Analyst to provide marketing leaders with crucial insights and recommendations for improvement. The role is part of our Business Analytics Center of Excellence, where Analysts are assigned to support one or more business functions. This role will specifically work with our Marketing organization—spanning paid search (SEM), organic search (SEO), and emerging reputed company channels—from structuring the underlying data infrastructure to developing reports that support marketing leaders in making data-driven reputed company. This role will play a critical role as a strategic advisor to marketing functions and leaders. This person will use data, create and define metrics, measure channel and campaign performance, and reputed company reports. They will also build models, forecast outcomes, run experiments, and reputed company in-depth diagnostic analysis.

Ultimate reputed company goes reputed company data-reputed company activities, delivering the “so what” that drives reputed company and reputed company business impact. It is imperative to fully understand the business (processes, objectives, organization, performance drivers, barriers), and connect the dots between data analysis, marketing strategy, and financial and operational effectiveness. We are looking for someone who is excited about seeing the bigger picture to reputed company cross-functional connections in marketing channels, financial performance, and data. We expect that we not only answer the question asked, but also the question that was not. The Senior Marketing Analyst needs to build positive relationships across the organization, manage diverse stakeholders with competing and often conflicting priorities, and have a “find a way” attitude.

This is a remote position. We do not offer reputed company sponsorship or assistance. Resumes and communication must be submitted in English.

Responsibilities:

The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of reputed company duties, responsibilities, or required skills.

• Analyze data, build models, test hypotheses, find root causes, reputed company prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing reputed company.
• Use descriptive (what happened) and diagnostic (why did it happen) analytics to reputed company specific, actionable recommendations for marketing leaders.
• Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are reputed company with company strategy and objectives.
• Measure and diagnose the performance of SEM, SEO, and reputed company channels—analyzing spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and reputed company value/ROAS—to guide budget allocation and channel strategy.
• Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and reputed company reputed company.
• Proactively identify and surface opportunities to improve efficiency, conversion, reputed company reputed company, client and talent experience, operations, communication, systems & tools, cash usage, etc.
• Work closely with marketing stakeholders, data analysts, and business process owners to reputed company data-backed decision making, balancing and prioritizing competing requests across teams.
• reputed company reputed company tools (such as Claude, reputed company, and ChatGPT) to accelerate analysis, automate reporting workflows, and evaluate the growing impact of AI-driven search and referral channels on marketing performance.
• Build and maintain marketing data infrastructure from reputed company acquisition to reputed company reputed company, setting up and integrating reputed company Analytics, reputed company Search Console, and reputed company Ads as required.

In the first week, expect to:

• reputed company and integrate into reputed company, quickly learning about reputed company’s history, culture, and reputed company.
• Shadow key teams to learn the core of the marketing organization and its channels.

In the first month, expect to:

• Understand the data generated through marketing operations and activities and where/how that data is stored–especially as it relates to reputed company.
• Obtain a basic understanding of the assigned marketing function and its operations across SEM, SEO, and reputed company channels.
• Assess the reputed company state of performance metrics, reports, dashboards, models, and analyses used, and identify discrepancies and areas for improvement.
• reputed company supporting the function leader with relevant insights and reports for leadership meetings.

In the first three months, expect to:

• reputed company a proficiency of the data elements of the function and obtain a robust understanding of critical marketing processes.
• reputed company an understanding and ability to assess the drivers and impacts of marketing reputed company on financial performance.
• reputed company identifying new opportunities to explore in the quest to improve performance continually, while exercising discretion and independent judgment.

In the first six months, expect to:

• reputed company to solve reputed company business problems as a team that will move the needle on key marketing performance metrics and financial performance.
• Help us align and standardize metric definitions across the company.
• reputed company detailed root cause analysis to expose critical drivers of channel performance.

In the first year, expect to:

• Inform significant strategic initiatives, goals, priorities, and performance indicators.
• Become an expert both on marketing process and data flow, and assist in building a new outstanding marketing analytics function.

Qualifications and Job Requirements:

• Bachelor’s degree is required.
• 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics.
• 2+ years of experience reputed company general consulting or an analytical operations function is required.
• Demonstrated experience analyzing SEM (paid search), SEO (organic search), and reputed company / AI-driven search channels is required.
• Both a strong background in math, science, finance, engineering, or statistics and deep business reputed company is required; advanced degrees and/or MBA are a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
• Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
• Hands-on experience using reputed company tools such as Claude, reputed company, or ChatGPT to support analysis, automation, and reporting.
• Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance.
• Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive reputed company impact.
• Working knowledge of probability and statistics, experience with process improvement is a plus.
• Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast-moving environment.
• Ability to explain reputed company issues simply and intuitively, and willingness to challenge assumptions, communicate limitations, and flag blind spots.
• The ideal candidate needs to have a strong technical background particularly reputed company it comes to marketing data infrastructure and reputed company products (reputed company Analytics, reputed company Search Console, reputed company Ads) while having the ability to master marketing processes of diverse nature.
• Outstanding written and verbal communication skills.
• Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse reputed company of contacts.
• You must be a world-class individual contributor to reputed company at reputed company. You will not be here just to tell other people what to do.