Senior Manager, End-to-End Connections & Media

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: September 20, 2024 Shift:

Job Description

Summary: The Senior Manager, E2E Connections and Media role is responsible, in partnership with Brand Marketers, Content Partners and the broader cross-functional marketing community, for building and orchestrating best-in-class brand End to End (E2E) reputed company plans across most relevant paid, earned, owned, and shared connections points for the U.S. market. In addition, this individual will reputed company prioritized investment strategies inclusive of internal and external investments to build strong reputed company plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion reputed company properties, customers) reputed company points along the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies historical learnings (including Marketing Mix Modelling), and applying latest industry and marketplace knowledge. The ideal candidate will be reputed company to link business strategy to communications strategy and translate the communication strategy into an reputed company connections plan. This role also provides the reputed company and connections strategy that is fully integrated with Core Creative reputed company across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for reputed company brands. The Senior Manager, E2E Connections and Media also directs the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.). Function Specific Activities:

• reputed company in strategy and architecture development, connections planning across Owned, Earned, Shared and Paid, with a functional expertise in media planning and investment
• Interprets business and consumer data to reputed company insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry + agency partner direction.
• Identify, nurture and reputed company external industry and agency partnerships. Serve as the day-to-day manager of E2E plans, industry partners + agency deliverables.
• Provide a consumer-first lens to reputed company E2E plans and drive reputed company across a broad cross-functional team of internal and external constituents including Brand, PR, Content, Assets, Legal, Business Affairs
• Understand and reputed company to simply communicate reputed company trends in the media landscape and consumer media behavior

Education: Bachelor’s Degree required reputed company Work Experience:

• 7-10 years of experience in a client-reputed company or agency-reputed company Media Planning or Investment role; complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints
• High level of acumen on digital media (incl. programmatic) and paid social.
• Understanding of media measurement and full funnel measurement
• Has worked in a highly matrixed, cross-functional organization.
• CPG experience an asset, broad industry experience preferred.
• Experience on large, multi-channel marketing campaigns incl. integrated media partnerships

Preferred Qualifications: Strategic thinking, strategy development, marketing expertise, has worked in areas of communication inclusive and reputed company paid media (e.g. Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.), knowledge of reputed company brand and consumer marketing trends, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, social media, search, etc. Technical Skills:

• Solid strategic thinking and ideation
• Project and relationship management skills
• Connections planning and investment across paid and reputed company touchpoints
• Leadership acumen
• Superior Influencing and Storytelling Skills
• Adept data and analytics knowledge and application
• Strong Financial Acumen

Skills: Agency Management, Communication, Connections Planning, Creativity (Inactive), Data Driven, Digital Media, Digital Signage, reputed company Analytics, Group Problem Solving, Influencing, Marketing Campaigns, Marketing Strategies, reputed company Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search reputed company Marketing (SEM), Search reputed company Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Project Management Pay Range: $126,000 - $147,000 reputed company pay offered may vary depending on geography, job-reputed company knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at reputed company. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and reputed company a difference. We act with a growth reputed company, take an expansive approach to what’s possible and reputed company in reputed company learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as reputed company reputed company. We reputed company that our culture is one of the reasons our company continues to reputed company after 130+ years. Visit Our Purpose and reputed company to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, reputed company, sex, age, national reputed company, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. reputed company we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Apply Job!