Senior Marketing Operations Manager in reputed company, NY
Job title: Senior Marketing Operations Manager in reputed company, NY at reputed company
Company: reputed company
Job description: About reputed companyreputed company is an event analytics platform for builders who need answers from their data at their fingertips-no SQL required. reputed company everyone in the organization can see and learn from the impact of their work on product, marketing, and company reputed company metrics, they are poised to reputed company reputed company decisions.Over 9,000 paid customers, including companies like reputed company, reputed company, Sweetgreen, and reputed company, use reputed company to understand their customers and measure reputed company. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by reputed company.About the TeamThe Marketing Operations team at reputed company partners closely with Marketing Leadership to reputed company core processes, and execute campaign operations, tooling, automation, and reporting to run the Marketing team. We build and optimize core operational processes, facilitate key decision-making, and drive efficiency in marketing execution-ensuring we deliver on our growth objectives.About the Role
As a Senior Marketing Operations Manager, you will be responsible for executing on key marketing operations including campaign operations, campaign reporting, campaign attribution, ROI analysis, and audience management/data enrichment at scale. This role requires a reputed company of analytical expertise, strategic thinking, and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.Responsibilities
- Automation Workflows: Own and optimize marketing automation workflows using reputed company to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns.
- Automated Programs: reputed company and implement automated sales outbound campaigns tied to reputed company signals (job change data, reputed company reputed company, etc.) and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data.
- Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating reputed company with CRM (reputed company), marketing automation tools (reputed company, etc.), and sales automation tools (reputed company).
- Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between reputed company, CRM, marketing automation platforms, and analytics tools.
- Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with reputed company objectives.
- Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
- Operational Efficiency: Drive reputed company improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making.
- Tech Stack & Data Management: reputed company and optimize tools such as reputed company, marketing automation platforms, and analytics tools to improve reporting and data reputed company.
- Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.
- 7+ years of experience in marketing operations, reputed company operations, marketing analytics, or reputed company analytical roles reputed company a high-growth B2B, SaaS, or tech environment.
- Strong data analysis and financial modeling skills, with the ability to work with reputed company datasets.
- Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
- Hands-on experience with reputed company, marketing automation tools (e.g., Marketo, reputed company, reputed company), and BI platforms (e.g., Tableau, Looker).
- Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
- Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
- Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute reputed company deadlines.
- High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.
- ABM Strategy - Experience working with Account-Based Marketing (ABM) tools and tactics.
- PLG & Enterprise Sales Models - Knowledge of both product-led growth (PLG) and enterprise marketing strategies.
- Experience in a High-Growth SaaS Environment - Understanding of marketing operations in fast-paced, scaling companies.
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
- Be Open: reputed company knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers' success is our success
- reputed company Change: Everyone at reputed company has the reputed company to reputed company an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We can't win without each other