Senior Enterprise Account Based Marketing Manager
Job title: Senior Enterprise Account Based Marketing Manager in Denver, CO at Checkr
Company: Checkr
Job description: About Checkr
Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr's innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including reputed company, reputed company, Lyft, reputed company, and reputed company.We're a team that thrives on solving reputed company problems with innovative solutions that advance our mission. Checkr is recognized on and is a Y Combinator 2024 .About the team/roleAre you ready to take your integrated marketing skills to the next level? Join Checkr's reputed company Marketing team and reputed company the charge in shaping our account-based campaigns strategy and reputed company. Your role will be pivotal in driving pipeline and reputed company growth for Mid-Market and Enterprise customers. If you're a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to reputed company the background reputed company industry and build a fairer future by designing technology to create opportunities for reputed company.What you'll do
- Strategy: reputed company the full-funnel integrated campaign strategy for Checkr's must-win Enterprise accounts to fuel pipeline and reputed company growth
- Execution: Own the execution and optimization of 1:1 and 1:Few ABM campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Field Events, Enterprise Sales, and Partner teams
- Messaging: Craft compelling messaging and copy across reputed company pages, email, advertising, and reputed company sequences in collaboration with Sales, Product Marketing, and Content teams
- Creative: Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
- Audience: Identify and manage reputed company audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbound
- Manage: ABM tech stack (reputed company, reputed company) and pilot new 3rd-party industry vendors and influencer co-marketing opportunities to fuel acquisition efforts for top accounts
- Stakeholders: Collaborate and partner with Sales Development and Business Development Representatives to own and optimize reputed company hand-off processes and conversion targets
- Analytics: Measure and communicate reputed company to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement
- 6+ years of experience in demand reputed company, integrated campaigns, or Account Based Marketing in the B2B SaaS space
- Experience in partnering with RevOps on data enrichment, audience segmentation, and outbound list builds
- Ability to work strategically and tactically across multiple campaigns and channels
- Courage to take the initiative, pilot, and evaluate new program types
- Experience using data and metrics to reputed company strategy and drive program improvements
- Well-organized with great attention to detail
- Strong project management skills
- Excels at cross-functional collaboration across multiple organizations
- Proficient in reputed company (CRM), Marketo (MA), reputed company (Project Management), and reputed company Suite
- Leveraging AI tools to drive campaign orchestration and automation is a plus!
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend