Social Media & Digital Marketing Manager
Department: Marketing Employment Type: Full Time Location: HQ - New York, NY Compensation: $80,000 - $85,000 / year Description Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To thrive on the Fernway Marketing Team, you should:
- Love the chance to build, create, design, publish, and produce remarkable work
- Take ownership of your role and be accountable for your impact.
- Be proactive and adaptable - ready to pivot when needed.
- Find purpose in supporting people - from retail partners to entrepreneurs.
Key Responsibilities
Social Media Strategy & Execution
- Own the daily social media calendar across platforms including Instagram, Facebook, Reddit, TikTok, and LinkedIn.
- Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns.
- Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
- Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
- Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly.
Website & Digital Content Management
- Update and maintain website content via WordPress, including product pages, home page, and landing pages.
- Manage and improve the retail locator experience and functionality.
- Upload new product information, images, and copy with consistency and accuracy.
- Optimize site content for SEO and UX.
Email & SMS Marketing
- Write and schedule segmented SMS messages via HubSpot.
- Build and manage emails in HubSpot for product drops, events, and campaigns.
- Use performance data to inform timing, segmentation, and content strategy.
Analytics & Optimization
- Track key performance metrics (social engagement, traffic, click-through rates, etc.)
- Provide monthly reports with insights and recommendations.
- Use data to inform future content, optimize existing campaigns, and validate new ideas.
Content & SEO Writing
- Write and publish blog posts aligned with search trends and brand initiatives.
- Implement SEO best practices across written content, including keyword research and meta data.
- Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives
Skills, Knowledge and Expertise
- 4+ years of social media, marketing and content experience.
- Bachelor's Degree in Business, Marketing, Communications or equivalent program.
- Strong time-management skills.
- Highly approachable & friendly personality.
- A high degree of integrity and ethical conduct at all times.
- Strong attention to details.
- Must pass a background check in accordance with all applicable federal and state laws.
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Proficient with Instagram, Facebook, TikTok, and Linkedin
- Experience in Adobe Creative Suite, CapCut, Canva and Wordpress.
Experience the Fernway Advantage
- Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
- Comprehensive health coverage: company-sponsored health, dental, and vision insurance
- Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
- Exclusive membership to the Fernway Secret Shopper Program
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