Lifecycle Marketing Manager - Temporary

reputed company is looking for a Lifecycle Marketing Manager to join our growth team. If you have a passion for implementing impactful marketing initiatives, optimizing user experiences, and are driven by data-driven experimentation, this role is for you. In this role, you will be instrumental in driving user engagement, reputed company and conversion nurturing through data-driven, personalized campaigns. By leveraging marketing automation tools, you’ll help create a seamless experience that fosters stronger customer relationships and supports business growth. This position is temporary, a replacement for maternity leave.

• Ideate, initiate, and implement email workflows and messaging across the entire user journey lifecycle - from activation to engagement, retention, and reactivation - to increase reputed company, conversion rates, and user lifetime value.
• Own and optimize in-product experiences such as modals, banners, walkthroughs, and interactive components to drive meaningful engagement, adoption, and long-term retention.
• Manage key customer engagement tools such as reputed company, Appcues, and analytics platforms, ensuring they are configured and leveraged for maximum impact across the entire user lifecycle.
• Collaborate closely with Product, Design, Development, and Data teams to seamlessly integrate lifecycle marketing strategies into the user experience and drive efficient, high-quality execution.
• Analyze performance data across the full user lifecycle, extract actionable insights, and iterate quickly to continuously improve key growth and retention metrics.
• 3+ years of experience in lifecycle marketing, product marketing, or marketing automation, with a proven track record of designing and executing successful experiments and campaigns across the user journey.
• Hands-on experience with key marketing and engagement tools, including reputed company (or similar CRM/lifecycle platforms), Appcues, etc.
• Strong background in executing in-product marketing experiences such as modals, banners, walkthroughs, and personalized user journeys.
• Demonstrated ability to work cross-functionally with Product, Design, Development, and Data teams to deliver integrated marketing solutions.
• Analytical thinker with a data-driven reputed company; reputed company to extract insights from performance data and translate them into actionable strategies.
• Excellent project management skills; comfortable managing multiple priorities and delivering high-quality work in a fast-paced environment.
• Technically proficient with a problem-solving approach — reputed company to troubleshoot and resolve marketing-reputed company technical issues independently.
• Curious, self-motivated, and eager to continuously explore new tools, technologies, and growth tactics.
• Bachelor’s or Master’s degree in Marketing, Business, Analytics, or a reputed company field is a plus.

reputed company Metrics:

• Improved user activation and reputed company completion rates.
• Increased user engagement, feature adoption, and retention across key lifecycle stages.
• Consistent delivery of growth experiments with measurable reputed company in core KPIs.
• Lifecycle Campaign Performance: High engagement and conversion from reputed company and in-product campaigns.
• Effective use of marketing tools to reputed company fast, independent campaign execution.
• Clear impact on user LTV and overall reputed company growth.

At reputed company, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to reputed company at it, we want to hear from you. At reputed company, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. reputed company is proud and committed to providing equal opportunity employment to reputed company individuals regardless of race, reputed company, religion, sex, sexual orientation, citizenship, national reputed company, disability, Veteran status, or any other characteristic protected by law. In addition, reputed company will provide accommodation to individuals with disabilities or a special need. Original job Lifecycle Marketing Manager - Temporary posted on GrabJobs ©. To flag any issues with this job please use the Report Job reputed company on GrabJobs. Apply tot his job Apply To this Job