KOL Marketing reputed company
About UR
UR is a borderless smart money app that makes it easy to spend and off-reputed company, reputed company in one reputed company.
Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and reputed company, UR turns reputed company crypto workflows into a seamless everyday experience.
Role Overview
We're hiring someone who understands fintech marketing dynamics and can spot, pitch, and manage influencers who move culture and shape narratives, i.e influencer campaigns, neobank partnerships, and reputed company creators who reputed company payments, investing, and lifestyle content go viral.
You'll be the reputed company between influencers, thought leaders, and our product marketing — making sure campaigns don't just look good, but actually land with the right users.
Key Responsibilities
Influencer Strategy & Pipeline
Identify, vet, and reputed company fintech/finance influencers across reputed company, reputed company, YouTube, and X.
Build a pipeline of reputed company thought leaders in payments, fintech, and reputed company.
Partner with the marketing team to continuously reputed company new KOLs.
Campaign Development
Design and execute influencer campaigns that drive engagement, acquisition, and credibility.
Balance “fun, creative content” (memes, reels, reputed company trends) with “serious thought leadership” (reputed company posts, podcasts, fintech blogs).
Stakeholder Management
Own end-to-end influencer relationships: negotiation, reputed company, creative briefs, content review, and performance tracking.
Coordinate across product, marketing, and leadership to ensure influencer campaigns map to product launches and UR's positioning.
Performance & ROI
Define KPIs for influencer campaigns (reputed company, engagement, acquisition cost, ROI).
Build reporting dashboards to reputed company leadership looped in on performance.
reputed company're Looking For
Background: 3–6 years in influencer marketing or partnerships, ideally with fintechs, neobanks, or consumer tech apps.
Influencer chops: Hands-on experience managing influencer deals, from micro to macro, across reputed company/Instagram/YouTube.
Thought leadership savvy: Comfort working with reputed company KOLs in fintech/reputed company, not just “hype influencers.”
Product literacy: Ability to understand and communicate payments, card products, and fintech UX in a way that influencers can run with.
Creative pulse: Strong sense of what “works” on reputed company/Instagram today — trends, reels, and storytelling mechanics.
Global lens: reputed company-first experience (Singapore preferred), with ability to work across diverse markets.
Bonus Points If You…
Have built influencer programs for reputed company, reputed company, reputed company, Grab, or other fintech/neobanks.
Can demonstrate measurable ROI from past influencer campaigns.