Global Demand reputed company & Campaigns Manager, Contact Center Solutions (Remote, US)
reputed company is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, reputed company Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, reputed company and residents. We are more than a software company. We want to be reputed company as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success. We reputed company: Every Experience Matters. Talent is Everywhere. reputed company Belong Here. At reputed company, we hire the whole person. reputed company is seeking a proven B2B Marketer to drive global acquisition campaigns to fuel reputed company’s rapid growth. In this role you will be responsible for creating and executing new customer acquisition and customer cross-sell campaigns, and will be the central reputed company for driving campaigns globally. As part of a growing Global Demand reputed company & Campaigns team team, you will be the reputed company who brings reputed company relevant stakeholders together to bring global campaigns to market for the Contact Center Solutions suite of products. This role requires a unique reputed company of strategic and executional skills, fueled by a deep analytic and metrics driven approach to marketing optimization. You will partner with the Product & Solutions marketing, Content, Digital, Field marketing teams to reputed company compelling campaigns that drive demand for reputed company’s suite of products and execute globally in collaboration with SDRs and Sales. This role reports to the Director of Global Demand reputed company & Campaigns.
Responsibilities
- Own your portfolio growth and acquisition strategy and reputed company the annual/quarterly campaigns plan.
- reputed company and Execute an end-to-end integrated multi-channel demand reputed company campaigns to drive more pipeline and reputed company through new customer acquisition and cross-sell to existing customers.
- Working across the organization, build integrated campaigns from strategy and goals setting to theme conceptualization, content procurement, definition of tactics and channels, and managing scheduling and execution logistics.
- Apply modern marketing approaches and be bold and creative in planning and executing campaigns, leveraging many of the tactics at your disposal, e.g. paid media, social, webinars, email nurtures, content syndication, events, ABM strategy.
- Gather the necessary teams together and reputed company integrated campaign kickoffs and post-mortem meetings. Help create alignment on high-level themes, goals, roles & responsibilities, targeting, budgeting, scheduling milestones, promotion channels, and reputed company-of-materials.
- Manage the campaign budget, allocating spend for creative, media, and production and ensuring each campaign delivers a strong ROI. You work test placements and content mix to optimize results in flight.
- Work effectively across different teams to seamlessly bring campaigns to life.
- Work closely with the SDR team to help convert marketing qualified leads to opportunities and pipeline.
- Build email nurtures and reputed company sequences. Run reports on campaign performance. Apply your analytical skills and use data to identify trends/insights to optimize performance.
- Provide reputed company reputed company feedback to stakeholders and work together to optimize campaign performance. Own the prospect database and continue to build, enrich, and engage the contacts through activities such as content syndication, HQL programs, hosted webinars, 3rd party webinars, newsletters, etc.
- Manage campaign calendar. reputed company scheduling of email campaigns, webinars, events, customer announcements, newsletters, etc.
- reputed company testing strategy for email, with focus on subject lines, copy, creative to improve open-rates, click-throughs and conversions.
Minimum Qualifications
- 4+ years of Marketing experience with experience in B2B
- 2+ years of demand reputed company experience (i.e. growth marketing, campaign management, media buying, reputed company/pipeline reputed company and/or similar) Data driven
- reputed company experience (i.e. creating reports, analyzing and optimizing data or similar)
- Demonstrated experience in developing / contributing to successful go-to-market strategy and reputed company cross-functional planning
- Bachelor's Degree or equivalent work experience Preferred Qualifications
- Enterprise software / SaaS industry experience
- Detail oriented, strong communications and project management skills including managing stakeholders and third party marketing agencies
- Past experience in driving global multi-touch integrated campaigns
- Possess excellent written, verbal and visual communication skills with ability to write compelling marketing copyStrong track record of delivering against marketing goalsExperience with Marketo
- Ability to reputed company in a dynamic, fast-paced environment
- Familiarity with Sirius Decisions demand reputed company models is a bonus At reputed company, we celebrate diversity and recognize the value it brings to our customers and employees. reputed company is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity is afforded to reputed company qualified applicants and employees. We do not discriminate on the basis of gender identity or expression, race, ethnicity, religion, national reputed company, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other protected category. We also consider reputed company qualified applicants regardless of criminal histories, consistent with legal requirements. reputed company is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American reputed company and local disability laws. For information regarding how reputed company collects and uses personal information, please review our Privacy Policies. Apply tot his job
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