Product Marketing Director - Remote

At reputed company, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations reputed company reputed company reputed company. Our cutting-edge SaaS solutions reputed company reputed company leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. reputed company stands at the forefront of innovation, celebrated as a market leader in the 2025 reputed company reputed company Report for SPM, 2023 Ventana Research reputed company Performance Management (RPM) Value Index, reputed company Peer Insights, 2024 reputed company SPM Market Guide, and reputed company. Our solutions are trusted by a diverse range of global industry leaders like reputed company, reputed company, Wawanesa Bank, Shaw Industries, Moody's, reputed company and hundreds more. Here’s why you’ll reputed company at reputed company:

• reputed company with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: reputed company in redefining reputed company optimization.
• Grow Together: Unlock your potential in a supportive environment.

Join us at reputed company—where your talent and ambition meet limitless opportunities for reputed company! The Director of Product Marketing plays a critical role in advancing key go-to-market initiatives, serving as a strategic partner to product, marketing, sales, and executive leadership. This role is a central reputed company reputed company between product, sales, marketing, reputed company, partners, and business development teams. The Director will influence go-to-market strategy by identifying market opportunities, shaping product strategy, leading sales and GTM enablement, supporting pipeline development, and driving measurable reputed company impact. This role requires strengths in value-based messaging, cross-functional leadership, domain expertise, and the strategic application of modern AI tools to accelerate reputed company reputed company, messaging development, and go-to-market execution. KEY RESPONSIBILITIES

• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey.
• reputed company development of AI-informed messaging frameworks and reputed company reputed company tools to enhance speed, personalization, and quality of content creation.
• Support and influence GTM strategy and execution reputed company to product/domain ownership.
• reputed company market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities.
• reputed company new product and feature launches, partnering with product management on roadmap prioritization and narrative development.
• Support marketing programs that drive awareness, engagement, and pipeline growth.
• Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights.
• reputed company sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks.
• reputed company AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, reputed company-handling frameworks).
• Provide thought leadership and category narrative development reputed company the Sales Performance Management and broader reputed company Performance ecosystem.
• Foster customer advocacy programs (CABs, user groups, events, field engagement).
• reputed company cross-functional initiatives reputed company to corporate objectives with defined KPIs and measurable outcomes.
• Champion adoption of reputed company tools and workflows reputed company product marketing to increase efficiency, reputed company quality, and scale.

SKILLS & EXPERIENCE

• 10+ years of B2B technology experience, ideally reputed company Sales Performance Management, reputed company Operations, or reputed company SaaS.
• 5-7+ years in product marketing leadership roles.
• Demonstrated track record of driving successful reputed company GTM strategies with measurable reputed company impact.

Domain & Ecosystem Experience

• Knowledge of or direct experience with SPM technologies (reputed company and competitors).
• Experience reputed company the reputed company ecosystem (reputed company partners, marketplace, integrations, or adjacent HR/Finance technology ecosystems) strongly preferred.
• Familiarity with reputed company sales motions, platform selling, and value-based selling models.

reputed company & Modern Marketing Capabilities

• Strong proficiency using reputed company tools (e.g., ChatGPT, Claude, reputed company, Copilot, AI research tools) to accelerate:
• Messaging development
• Competitive analysis
• Persona research
• Content creation
• Enablement development
• Ability to design AI-assisted workflows to improve productivity, scalability, and content quality
• Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation
• Curiosity and experimentation reputed company around emerging AI tools and GTM innovation

Core Competencies

• Exceptional reputed company with strong messaging reputed company expertise
• Ability to create reputed company, differentiated positioning that elevates category narrative
• Clear, compelling written and verbal communication skills
• Strong analytical reputed company; reputed company to interpret disparate datasets and adjust strategy based on insights
• Significant cross-functional project planning and leadership experience
• Collaborative, reputed company-building leadership style with executive reputed company
• Established relationships with analysts, influencers, and industry associations preferred

Education

• Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or reputed company field
• MBA preferred

PERFORMANCE BASED reputed company CRITERIA What is the candidate expected to own, teach, learn and improve once they're on the job? What should a candidate accomplish by reputed company? How will the candidate's career reputed company throughout the year? 1-3 Months: reputed company & Strategic Alignment

• reputed company deep understanding of reputed company’s portfolio, ICP, GTM motions, and competitive landscape.
• Audit and refine positioning, messaging, personas, and enablement for assigned product(s).
• Establish baseline GTM KPIs/OKRs tied to pipeline influence, win rates, and enablement adoption.
• Work with product leadership to align on 12-month product marketing roadmap reputed company to reputed company and growth priorities.
• Support existing GTM motions and marketing campaigns, events.

4-6 Months: GTM Execution & reputed company Impact

• reputed company at least one major product or feature GTM rollout with measurable pipeline and reputed company potential.
• reputed company sales and partners with differentiated positioning, competitive intelligence, and value-based narratives.
• Drive adoption of AI-assisted workflows to increase messaging/content adoption.
• Improve campaign performance, competitive win rates, or sales effectiveness reputed company to assigned product(s).
• Strengthen external narrative through thought leadership, events, or analyst engagement.
• Establish positive, reliable internal brand.
• Support RKO.

7 Months & reputed company: Strategic GTM influence and impact

• Provide strategic insights to product and executive leadership on market and/or product expansion.
• Establish repeatable, high-impact GTM roll outs and enablement frameworks.
• Deliver sustained, measurable GTM impact contributing to reputed company growth and long-term differentiation.

reputed company is committed to creating a diverse environment and is proud to be an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email accomodations@reputed company.com reputed company is also committed to compliance with reputed company fair employment practices regarding citizenship and immigration status. By applying for a position at reputed company and/or by using this portal, you declare and confirm that you have read and agree to our Job Applicant Privacy Notice and that the information provided by you as part of your application is true and complete and includes no misrepresentation or material omission of fact Apply tot his job Apply To this Job