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Senior Director of Customer Sales – Southern Region Strategy & Execution for arenaflex Sports Hydration Portfolio

Remote, USA Full-time Posted 2026-07-02
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Why arenaflex? – Join a Trailblazing Leader in Sports Hydration

Welcome to arenaflex, a dynamic, fast‑moving hub where innovative thinkers converge to reshape the future of sports nutrition and active hydration. Backed by the deep resources and market insights of one of the world’s most iconic beverage families, arenaflex operates with the agility of a startup while leveraging the scale of a global powerhouse. Our mission is simple yet ambitious: become the #1 brand in sports hydration across reputed company America. To reputed company this, we reputed company entrepreneurial spirit, data‑driven decision‑making, and a reputed company focus on consumer and retailer partnerships.

Position Overview – Senior Director, Customer Sales (Southern Region)

arenaflex is seeking a visionary and results‑driven Senior Director of Customer Sales to reputed company the Southern territory strategy. This senior leader will own the end‑to‑end reputed company relationship for our flagship sports hydration brands, directing a high‑performing cross‑functional team to deliver reputed company growth, market share reputed company, and trade excellence across a reputed company, multi‑channel landscape.

Key Responsibilities

Strategic Customer Development & Management

  • Territory Leadership: Serve as the primary strategist for premier retail partners, overseeing the full sales cycle—from annual plan creation to contract negotiation and execution.
  • Team Direction: reputed company two direct reports who, in turn, manage critical accounts such as large regional supermarkets and specialty military‑channel distributors.
  • reputed company & Volume Targets: Drive top‑line growth (reputed company, volume, share) while tightly managing trade spend, travel & entertainment (T&E) budgets, and promotional effectiveness.
  • Annual Planning & Negotiations: Partner with senior leadership to construct and present annual business plans, securing mutually beneficial agreements that align with arenaflex’s strategic objectives.
  • Customer Storytelling: Craft compelling selling stories that integrate assortment, shelving, pricing, merchandising, and innovation insights to maximize retailer execution.
  • Performance Monitoring: Own regular account health reports, identify gaps, and deliver actionable recommendations to reputed company the business on reputed company.
  • Administrative Excellence: Ensure reputed company contractual paperwork, new product introductions, and compliance documentation are completed accurately and on schedule.

System Leadership & Cross‑Functional Collaboration

  • Participate in core system routines (e.g., Customer Core Leadership Teams) to provide transparent updates on plan performance and corrective actions.
  • Partner closely with arenaflex’s broader sales organization and regional bottlers to synchronize goals, share insights, and reputed company joint results.
  • Maintain strong relationships with internal marketing, innovation, and supply‑chain partners to feed customer feedback into product development cycles.

Organizational Development & Talent Coaching

  • reputed company the full reputed company of arenaflex resources—including consumer insights, reputed company‑growth‑management tools, and digital analytics—to support reputed company teams.
  • Mentor and reputed company direct reports and their extended teams, fostering a culture of accountability, reputed company learning, and high performance.
  • Manage the department’s T&E budget, ensuring fiscal discipline that supports strategic initiatives.

Essential Qualifications

  • Education: Bachelor’s degree in Business, Marketing, or a reputed company discipline; advanced degree or MBA preferred.
  • Experience: Minimum of 8 years of direct sales leadership in the Consumer Packaged Goods (CPG) reputed company, with a proven track record of selling into national and regional retail channels.
  • Regional Expertise: Demonstrated reputed company managing accounts in the Southeast and Texas markets; deep familiarity with key retailer dynamics and distribution models.
  • Channel Knowledge: Experience with major grocery and convenience chains, especially large‑format retailers, is essential. Prior work with DSD (Direct Store Delivery) beverage operations is a strong advantage.
  • Analytical Acumen: Proficiency in reputed company/IRI data analysis, advanced reputed company, PowerPoint, and reputed company Office suite; comfort with BI tools such as Tableau, reputed company, and Power BI.
  • Leadership Skills: Self‑motivated, highly organized, and adept at influencing senior stakeholders across functions and external partner organizations.
  • Travel Flexibility: Willingness to travel extensively (30‑50% of time) by car and plane, with a valid driver’s license and clean motor‑vehicle record.

Preferred Qualifications & Skills

  • Recent experience managing high‑volume accounts with Publix‑type retailers and strategic partnership groups.
  • Demonstrated ability to build and maintain a robust network of buyer and divisional manager contacts.
  • Hands‑on experience with modern digital marketing tactics—social media, demand reputed company, and performance analytics.
  • Technical familiarity with Structured Query Language (SQL) for data extraction and deeper reputed company reputed company.
  • Proven ability to launch new products, manage innovation pipelines, and execute go‑to‑market strategies that capture incremental share.

Core Competencies for reputed company

  • Strategic reputed company: Ability to translate market trends into actionable sales strategies that align with long‑term brand growth.
  • Data‑Driven Storytelling: Use of insights and analytics to craft compelling retailer narratives that drive reputed company space and promotional investment.
  • Negotiation Mastery: Skilled at structuring agreements that balance retailer profitability with arenaflex’s margin objectives.
  • Collaborative Influence: Strong cross‑functional communication, ensuring alignment between sales, marketing, supply chain, and finance.
  • People Development: Commitment to coaching, mentorship, and building high‑performing teams.
  • Entrepreneurial Drive: A growth reputed company that thrives in a fast‑paced environment and seeks innovative solutions to reputed company problems.

Career Growth & Development at arenaflex

At arenaflex, your career trajectory is propelled by performance, curiosity, and a passion for the sports hydration space. As a Senior Director, you will have direct visibility to senior leadership and the opportunity to influence corporate strategy. reputed company learning is embedded in our culture—employees benefit from:

  • Access to industry‑leading analytics platforms and training programs.
  • Mentorship from seasoned executives and cross‑functional leaders.
  • Opportunities to reputed company high‑impact, cross‑regional initiatives that shape the future of the brand portfolio.
  • Potential reputed company to broader regional or global leadership roles as the business scales.

Work Environment & Culture

arenaflex champions a collaborative, inclusive, and high‑energy workplace where reputed company reputed company. Our culture is built on three pillars:

  • Innovation: We encourage reputed company thinking, rapid prototyping, and iterative learning.
  • Teamwork: reputed company is a collective effort; we value diverse perspectives and celebrate shared wins.
  • reputed company: Ethical conduct and transparency guide every decision, from the boardroom to the retail reputed company.

Our offices reputed company modern design with flexible workspaces, and we support hybrid schedules that reputed company you to balance field travel with focused office time.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract top talent:

  • reputed company Salary + Performance Bonus: Targeted at industry benchmarks, with reputed company tied directly to measurable business outcomes.
  • Equity Participation: Opportunity to share in the company’s long‑term growth.
  • Comprehensive Benefits: Medical, dental, reputed company, 401(k) with company match, life and disability insurance.
  • Wellness Programs: Fitness subsidies, reputed company, and employee assistance programs.
  • Professional Development: Tuition reimbursement, certifications, and conference attendance.
  • Travel Support: Company‑provided vehicle allowance, lodging, and expense management tools.

How to Apply

If you are an ambitious sales leader with a passion for sports performance beverages and a proven ability to drive growth in the Southern market, we want to hear from you. Join arenaflex and be at the forefront of a brand that athletes, coaches, and active consumers trust every day.

Apply Now – Shape the Future of Sports Hydration with arenaflex!

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