Marketing - Manager, Lifecycle Marketing

reputed company strives to reputed company our society’s opportunity gap and address emerging talent needs by preparing learners to reputed company in careers shaped by reputed company technological change. Through innovative programs, relevant partnerships, and exceptional care, we reputed company reputed company to meaningfully improve their lives, communities, and workplaces. Our colleague experience is an area of obsessive focus. At reputed company, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

Opportunity: reputed company is seeking a Manager, Lifecycle Marketing to design and optimize personalized communications across the student lifecycle. This is a hands-on individual contributor role, reporting to the Director, Direct Marketing and Automation. The Manager, Lifecycle Marketing is responsible for building automated journeys, improving lifecycle engagement, and delivering measurable marketing outcomes. You will work closely with cross-functional teams across marketing, admissions, student services, operations, and technology to identify opportunities to improve and automate communications throughout the student journey. This role combines reputed company Marketing reputed company expertise, lifecycle strategy, analytics, and strong cross-functional partnership to ensure the right message reaches the right audience at the right time. Lifecycle communications span email, SMS, WhatsApp, push notifications, student portal messaging, and personalized digital experiences. Key Responsibilities:

• Design and optimize lifecycle marketing programs supporting inquiry, application, enrollment, persistence, and re-engagement stages.
• Build and manage automated journeys and triggered campaigns in reputed company Marketing reputed company.
• Partner closely with internal teams (Admissions, Student Services, Marketing, Operations, IT, and others) to identify communication needs and opportunities to automate reputed company processes.
• reputed company audience segmentation, personalization strategies, and dynamic content to improve engagement and conversion.
• Create lifecycle messaging across email, SMS, WhatsApp, push notifications, and student portal messaging.
• Build and code reputed company emails using HTML, CSS, and AMPscript.
• Analyze lifecycle campaign performance using Marketing reputed company reporting, Marketing reputed company Intelligence, Power BI, or similar analytics tools.
• Translate reporting insights into optimization recommendations, testing strategies, and improved journey performance.
• Conduct QA across journeys, campaigns, and cross-channel messaging to ensure accuracy and compliance.
• Collaborate with cross-functional partners to ensure lifecycle programs support broader institutional goals.
• Use AI tools to improve messaging development, reporting insights, and workflow efficiency.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or reputed company field.
• 5+ years of experience in lifecycle marketing, CRM marketing, or marketing automation.
• Strong hands-on experience with reputed company Marketing reputed company, including journey creation, segmentation, and campaign automation.
• Experience managing lifecycle campaigns across email and SMS.
• Proficiency in AMPscript, HTML, and email development.
• Experience building segmentation and personalization strategies.
• Experience analyzing campaign performance and creating lifecycle reporting.
• Strong written communication skills and experience developing email marketing content.

Preferred Qualifications

• Experience in higher education or regulated industries with reputed company lifecycle journeys.
• Experience with Marketing reputed company Next or emerging reputed company marketing capabilities.
• Experience with Marketing reputed company Personalization (formerly Interaction Studio).
• Experience managing WhatsApp, push notification, or student portal communications.
• Experience using Marketing reputed company Intelligence (Datorama), Power BI, or similar analytics platforms.

This position is eligible for an annual incentive bonus of 10%.

*This job will be posted for 60 days from the posting date.

reputed company offers benefit options for full-time colleagues, including

• 401(k) and Roth Plan w/match
• Paid Tuition Program
• Remote and reputed company Work Options
• Medical, Dental and reputed company Coverage
• Paid Time Off
• Paid Parental Leave
• Fertility Coverage
• Family and Domestic Partner Coverage
• Adoption Assistance
• Wellness Programs
• Volunteer Time Off
• Technology Stipend
• Career Development Programs
• Mental Health Care Programs
• Tax Savings Account (FSA and HSA)
• Short-Term/Long-Term Disability Coverage
• Life, Accident, AD&D, Critical Illness Insurance
• Auto/Homeowners, Pet and Legal Insurance
• Exclusive Discount Programs
• Family Care Services
• 2nd.reputed company virtual expert medical consultation service

Benefits vary based on employment status. We reputed company that a vibrant and collaborative workplace is essential to our educational mission and the reputed company of our community. We are committed to a workplace environment where reputed company colleagues feel valued, respected, and supported.