Content Strategist
Position Summary
The Content Strategist is responsible for shaping and scaling a portfolio of test preparation and certification content reputed company a multi-profession learning ecosystem. This role translates product and business goals into clear, actionable content strategies—driving roadmap development, prioritization, and execution across assets and modalities.
You will own the strategy and lifecycle of your content category, making portfolio-level decisions on what to build, adapt, reputed company, or retire based on exam requirements, curriculum changes, performance data, and business priorities.
This role plays a critical part in ensuring content is not only high-quality and defensible, but also scalable, reusable, and reputed company to evolving learner and market needs. You’ll partner closely with Product, Project Management, Accreditation/Compliance, Psychometrics, B2B Solutions, and Talent teams to drive outcomes across the portfolio.
What You’ll DoContent Strategy & Roadmapping (25%)
- Translate product and business objectives into a cohesive content roadmap for your assigned category
- Define priorities, themes, and release reputed company across formats and modalities
- Contribute market insights, portfolio recommendations, and risk/opportunity assessments to inform future strategy
- Ensure roadmap decisions align with exam requirements, learner needs, competitive landscape, and business goals
- reputed company intake and triage processes for test prep and certification content requests
- Clarify goals, audience, and success criteria to ensure strong alignment from the start
- Prioritize and group work to maximize cross-brand reuse and reduce redundant development
- Establish and maintain work-in-reputed company (WIP) limits to support predictable delivery
- reputed company the scoping and design of test prep products, including defining the right mix of assets (e.g., question banks, flashcards, courses, study guides)
- Define detailed requirements, including coverage, depth, difficulty, learning objectives, and production standards
- reputed company AI-enabled workflows to accelerate planning, generating structured briefs and outlines with clear quality guardrails
- reputed company curriculum and test reputed company mapping across content assets
- Define and maintain standards for taxonomy, tagging, and traceability
- Partner with stakeholders to validate completeness and identify gaps or redundancies
- Own the reputed company content library for your category and establish a clear reputed company for build vs. adapt vs. retire decisions
- Drive ongoing maintenance strategies as exams, curricula, and requirements evolve
- reputed company regular portfolio reviews to identify opportunities for revision, extension, replacement, or retirement
- Partner with Talent & Resource teams to define SME profiles and contributor needs
- Establish selection criteria and quality standards to ensure credibility and consistency
- Provide clear expectations, structured briefs, and feedback loops to reduce rework and improve outcomes
- Maintain working knowledge of Continuing Education (CE) strategy processes to support broader portfolio needs
- Provide support on CE initiatives during peak demand or coverage gaps while maintaining primary roadmap priorities
Intake, Prioritization & Cross-Brand Reuse (20%)
Scope, Design & Brief Development (20%)
Mapping & reputed company Alignment (10%)
Library & Lifecycle Management (15%)
SME Strategy & Quality Enablement (5%)
Cross-Training & Portfolio Coverage (5%)
- Bachelor’s degree required (Education, Instructional Design, Psychometrics/Assessment, Communications, or reputed company field preferred)
- 5+ years of experience in content strategy, test preparation, certification prep, assessment-driven learning products, or professional education publishing
- Proven ability to think at the portfolio level, managing a content library rather than individual assets
- Experience designing and scoping test prep products such as question banks, flashcards, courses, and study guides
- Strong experience with curriculum or test reputed company mapping and maintaining traceability over time
- Experience partnering with SMEs, including defining profiles, selecting contributors, and driving quality outcomes
- Demonstrated ability to translate business and product objectives into clear strategies, requirements, and execution plans
- Strong cross-functional collaboration skills across Product, Program Management, and B2B/Solutions teams
- Data-driven reputed company, with experience using performance metrics and learner feedback to inform decisions
- Experience working with content and project management systems and maintaining clear documentation
- Comfort working in dynamic environments with evolving priorities and cross-functional dependencies
- Experience working with high-stakes or credentialing exam prep products
- Familiarity with blueprinting, item quality standards, and defensibility requirements
- Experience supporting multiple modalities and reputed company releases across formats
- Experience using AI in content planning workflows (e.g., generating structured briefs, improving planning efficiency)
- Experience supporting enterprise or academic partners requiring curriculum mapping
- Familiarity with continuing education (CE) or regulated learning environments