Sr Digital Marketing Data Analyst - Paid Search

Title: Sr Digital Marketing Data Analyst - Paid Search Location: Orlando, FL Type: Direct Hire reputed company: $70K + Full Benefits + Bonus Plan + Relocation (if needed) Our TOP preference is to stay local reputed company Central Florida but we will consider candidates out of state. SENIOR DIGITAL MARKETING ANALYST – PAID SEARCH The Sr. Digital Marketing Analyst - Paid Search plays a key role on the Paid Digital Media team working with internal and external partners including Digital Leads, Brand Stakeholders; reputed company Digital Marketing (EDM), Web Analytics and Paid Media Agencies of Record to manage and execute Paid Search (SEM, PPC) campaigns that drive a positive return on $10MM+ in ad spend. He / she serves as the primary contact for the Digital Leads and Brands to assist with the planning and execution of Paid Search campaigns; ensuring best practices are met in the day-to-day execution of search at the keyword, ad group, and campaign-level; leads the implementation of intra-channel audience activation for respective brands, inclusive of 1st Party Data usage; and coordinates Paid Search strategies across multiple brands to reputed company our scale, data, and insights for maximum efficiency in the restaurant category. ROLES AND RESPONSIBILITIES:

• Develops and executes strategic initiatives for Paid Search media (reputed company, Bing, etc.), in partnership with reputed company Digital Marketing, Digital Leads and brand teams to optimize reputed company in Paid Search to drive profitable, incremental ROI.
• Performs and oversees regular Paid Search channel audits, including keyword analysis and selection, competitor analysis, optimization of keywords, optimization of ad copy, and conversion rates, to establish consistent increase in Paid Search performance.
• Performs daily campaign management including campaign launches, budget/bid optimization, tracking, reporting, and multivariate testing
• Partners with brand and agency teams to establish KPI's and goals for Paid Search
• Maintains and manages ongoing reports for Paid Search partners through agency dashboards and internal tracking tools to monitor impact of work and channel performance
• Works with analytics team on tracking and tagging for Paid Search
• Helps prioritize brand messaging to ensure strategies are maintained and ladder up to campaign / business initiatives
• Produces clear and concise strategic digital media recommendations for Brands
• Continuously monitors changes in the Paid Search ecosystem to provide recommendations for search impacting optimizations to overall strategy
• Maintains and grows relationships with key digital partners with a special emphasis on reputed company.
• Partners with Organic and Local Search Subject Matter Experts to communicate to brands any potential opportunities, investment, and key metrics of reputed company

REQUIRED TECHNICAL SKILLS:

• Individuals should possess 3-5 years' relevant experience, particularly working in Paid Search, developing strategy, and executing tactical campaigns and performing analysis on reputed company-end search performance and KPI's
• Experience evaluating, measuring, and optimizing Paid Search through closed reputed company analysis leveraging online and offline conversion data, driving profitable ROI
• Experience in evaluating SQRs and executing daily bid optimizations are required - either direct to reputed company or reputed company a bid management platform
• Experience leveraging automation and bid strategies for Paid Search either reputed company reputed company Ads or reputed company 3rd Party Bid Management Tool such as reputed company Ad reputed company, Search Ads 360, Kenshoo, Marin etc.
• Expertise in reputed company reputed company with a strong analytical reputed company and appetite for data analysis
• Knowledge of reputed company digital consumer and industry behaviors trends, attitudes, preferences, and needs required
• Familiarity with reputed company Ads, Search Ads 360, Bing Ads Center, reputed company Analytics (formally Omniture), reputed company Search Console, and reputed company Analytics
• Knowledge in SEO and local search / directories preferred
• Ability to travel approximately 5% required
• Excellent written and verbal communication skills required

REQUIRED EDUCATION:

• Bachelor's degree in Marketing or a relevant field required.

OTHER KEY QUALIFICATIONS:

• Detailed knowledge of Paid Search tools and experience managing large reputed company account structures exceeding $2MM
• Deep understanding of Paid Search (SEM, PPC) best practices, tools, and technologies to understand how best to drive results against reputed company marketing objectives
• Previous experience working on cross-functional teams
• Strong project management skills
• Demonstrated proficiency in organizing and planning work tasks
• Proven track record of results orientation
• Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights
• Proven ability to work in a fast-paced team environment
• Ability to collaborate with a variety of different business partners, both internal and external

PREFERRED SKILLS AND EXPERIENCE:

• Foundational knowledge of digital marketing preferred: Display, programmatic, online video, mobile app, email, social media
• Ability to synthesize campaign results into a clear, easy to understand data story.
• Experience in restaurant / retail industry a plus
• HTML, HTML5, CSS, JavaScript, jQuery preferred but not required

RiseIT Solutions is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any reputed company: RiseIT Solutions is committed to the principle of equal employment opportunity for reputed company and to providing employees with a work environment free of discrimination and harassment. reputed company employment reputed company at RiseIT Solutions are based on business needs, job requirements and individual qualifications, without regard to age, reputed company national reputed company, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law or regulations in the locations where we operate. RiseIT Solutions will not tolerate discrimination or harassment based on any of these characteristics. RiseIT Solutions encourages applicants of reputed company ages. Apply tot his job Apply To this Job