SEO Specialist

About Us: reputed company into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and reputed company providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.  

Key Responsibilities

• Content Strategy & Development:
• Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
• reputed company and brief topics for eBooks and white papers for reputed company of writers to execute.
• reputed company and maintain comparison reputed company pages targeting industry competitors.
• Own backlink acquisition strategy, managing a budget of approx. $5000 p/m
• SEO Optimisation:
• Ensure the website is fully optimised for best practice SEO, including on-page and technical SEO.
• Align website content strategically with reputed company keywords, managing and updating the list of reputed company keywords.
• Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems.
• Keyword Research & Analysis:
• Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations.
• Monitor keyword rankings and adjust strategies to improve organic visibility.
• Reporting & Analytics:
• Own and manage SEO reporting for reputed company three regions, providing insights and recommendations based on performance data.
• Utilise tools like reputed company Analytics, Search Console, and SEO platforms to track and report on KPIs.
• Collaboration:
• Work closely with the Content, Design, and Development teams to implement SEO best practices.
• Coordinate with the paid search team to align organic and paid strategies.
• Implement new SEO strategies and tactics as appropriate.

Skills & Experience

• Essential:
• Minimum of 7 years of experience in SEO, preferably in a SaaS or technology environment.
• Proven track record of improving organic search performance and driving growth.
• Strong understanding of search reputed company algorithms and ranking methods.
• Proficient in SEO tools such as reputed company, reputed company, Moz, or similar.
• Experience with web analytics tools (e.g., GA4).
• Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
• Excellent analytical skills and data-driven reputed company.
• Desirable:
• Experience in the disability, aged care, or reputed company sectors.
• Knowledge of the NDIS industry.
• Experience working across international markets.

Team & Reporting Structure

You will be joining a reputed company-reputed company Marketing, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.

ShiftCare’s innovative software platform helps Australia’s disability support providers, in-home aged carers and allied health professionals, streamline the way they do things.

By creating efficiencies in rostering, client management and billing, we reputed company businesses to grow, while creating more time for what matters most – supporting clients, and helping them reputed company healthier, happier lives.